Trusted by 100+ Brands, Retailers & Wholesalers

Sell Your
Excess Fashion Inventory
Discreetly, Profitably,
Without Headaches

Turn inventory into working capital.
Unfrosen helps you sell to 3,800+ verified stores across Europe, with full brand control, no fees, and upfront payments.

100% Anonymous Listing

No Commission

Upfront Payment

The Unfrosen Advantage

Why Leading Brands & Retailers Choose Unfrosen

Unfrosen is the Only B2B Solution Built for Fashion Brands Who Want…

Absolute Privacy

Your brand name, images, and styles are shown only to stores you approve — or kept fully anonymous.

No one will ever know it was your stock unless you want them to.

Higher Margins than Liquidators

We match your stock with stores who are willing to pay more.

Most brands earn 30–50% more compared to offline liquidation channels.

Zero Hassle

We do the listings, no negotiations, no waiting.

We manage the process end to end — and you get paid upfront.

Endless possibilities

What Kind of Stock
Can You Sell?

Unfrosen works for a wide range of surplus, off-price, and unsold stock:

Product categories: Apparel, Footwear, Accessories, Sportswear, Outerwear

Past-season collections

Overstock and production overruns

Unsold e-commerce or retail returns

Cancelled wholesale orders

Leftover showroom or sample stock

We do not work with second-hand or vintage. New product only.

Brand Safety

Total Control & Brand Protection

Selling overstock doesn't mean losing control.

Geo-blocking

Limit which countries can see your offer

Store-type filtering

Sell only to offline stores, boutiques, or markets that fit your brand positioning

Anonymous sales

Hide brand name, hide product IDs, or sell under generic codes

Private deals

Keep sensitive stock away from mass-market aggregators

Proven Results

Faster, Higher Returns than Any Other Channel

Unfrosen vs Traditional Liquidators

Over 150 brands, distributors, and retailers across Europe trust Unfrosen to sell their unsold inventory — discreetly, profitably, and effortlessly.

Sell stock anonymously, if needed
No Hassle
No logistics or buyer chasing — we do the heavy lifting
Get paid upfront, always
Earn more — without discounting your brand
No commission

UNFROSEN

Traditional Liquidators

Payouts

Always upfront

Up to 60 days

Earnings

Up to 2.2x more

Lowball offers

Privacy

100% anonymity

No brand protection

Control Over Buyers

Geo & store-type filters

No control

We turned €180K of excess stock into cash in just 1 week -
discreetly, with no phone calls, no exposure, and 40% higher returns than our usual liquidators.

— Export Manager, Premium Footwear Brand

Simple Process

How It Works

Selling Your Unsold Inventory Has Never Been This Easy

No technical integration needed

01 -

Send us your stocklist

→ We'll get back within 24 hours with next steps
02 -

Choose visibility options

→ Anonymous, selective, or branded
03 -

Unfrosen matches it to buyers in our private B2B network

→ We do the listings, no negotiation, no wasted time
04 -

You approve the sale terms

→ Or ask for adjustments
05 -

We handle logistics & payout

→ You receive full payment upfront

+ €158,000

368 products — 1,234 units

We didn't have to touch a thing. Unfrosen handled listings and paid upfront.
We will continue working with their team. Mariana, our account manager, was great during the forecasting process!

— Head of Buying, European Retailer

European Coverage

Trusted by Brands Selling into 10+ European Countries

Your stock can reach the right stores in:

Romania

Bulgaria

Croatia

Greece

Hungary

Moldova

Latvia

Lithuania

Estonia

Poland

Italy

France

Slovakia

Slovenia

Lithuania

Estonia

Poland

Italy

France

Slovakia

Slovenia

Each store is manually verified. No marketplace chaos. No resellers you wouldn't approve.

Unfrosen Seller Guarantee

How We Verify Buyers

Every Buyer is Verified Manually

To protect your brand, Unfrosen analyses each buyer account using:

Company registration & VAT validation

Retail footprint and market presence

Sales channels — offline-only, hybrid, or online

Past purchase behavior and brand fit

Direct contact verification (no anonymous orders)

Stats & Results

Full transparency over final destination of the goods

€500M+

in stock listed from top 30 brands worldwide

2.2x

avg. margin recovery vs traditional liquidation

3,800+

verified buyers across Europe

Buyer Network

Who We Work With

Trusted by Verified Buyers Across Europe

Unfrosen is connected to over 3,800 verified B2B buyers, including:

Premium boutiques

Off-price retail chains

Live Shopping Streamers

Independent multi-brand stores

Curated concept stores

Flash-sale platforms
(optional visibility)

Brick-and-mortar outlets
(no marketplaces)

10+ European Countries
Verified buyers

Success Stories

Sample Deal Flow

Real Examples from Recent Sellers

Seller	Stock Type	Countries Shipped	Time to Sell	Payout
Sportswear Brand A	3,200 units SS24	Romania, Bulgaria, Greece, Latvia	4 Days	€ 108,000
Footwear Brand B	1,200 pairs AW23	Greece, Hungary, Romania, Estonia	7 Days	€ 46,000
Premium Fashion Group	Multi-category FW22	Romania, Moldova	3 Days	€ 172,000

Seller	Sportswear Brand A	Footwear Brand B	Premium Fashion Group
Stock Type	3,200 units SS24	1,200 pairs AW23	Multi-category FW22
Countries Shipped	Romania, Bulgaria, Greece, Latvia	Greece, Hungary, Romania, Estonia	Romania, Moldova
Time to Sell	4 Days	7 Days	3 Days
Payout	€ 108,000	€ 46,000	€ 172,000

Complete Support

Logistics & Compliance

Logistics? Covered. Compliance? Always.

Zero hassle when selling overstock with Unfrosen

We handle pickup, delivery process and cover the costs

No need to repack or split shipments — we group buyers when needed

EU intra-community transactions fully documented

Seller Experiences

Testimonials

Frequently Asked Questions

Logistics? Covered. Compliance? Always.

Unfrosen is connected to over 3,800 verified B2B buyers, including:

What is Unfrosen’s concept?

Unfrosen is a discreet B2B wholesale platform that helps fashion sellers — including brands, retailers, distributors, and wholesalers — turn excess stock into working capital. We connect your unsold inventory with 3,000+ verified buyers across Europe, with no upfront fees and full control over where and how your products are sold.

How does Unfrosen work?

We create a tailored sales strategy for each seller based on their inventory type, brand visibility preferences, and target markets. You send us a stock file, and we take care of everything — listings, marketing, buyer targeting, and logistics — all while protecting your anonymity if needed.

Who can sell on Unfrosen?

Unfrosen is open to fashion brands, retailers, distributors, and wholesalers looking to sell overstock, past-season collections, returned goods, or samples. We support companies across the fashion value chain who want to discreetly monetize excess inventory.

Where is the stock sold?

Your products are sold in 10+ European countries, including Romania, Bulgaria, Greece, Hungary, Lithuania, Latvia, Estonia, Slovakia, Italy, France and more. You control where each listing is available by setting geographic and buyer-type restrictions.

Who are the buyers on Unfrosen?

Our network includes over 3,800 verified B2B buyers such as multi-brand fashion stores, premium outlet boutiques, e-commerce retailers, and trusted social media resellers. Every buyer goes through a vetting process before accessing offers.

How is my brand or business image protected?

You decide which countries, platforms, and buyer types can see your products. We can list your stock with full anonymity — no logos, no brand names, no images — or selectively show them only to trusted buyers you approve. Your identity stays hidden unless you choose otherwise.

What is Unfrosen’s pricing model?

There are no listing or setup fees. We work on a commission-based model, which is always paid by the buyer. You receive the full net price we agree on upfront — no deductions, no surprises.

How do I get started selling?

Send us a stock file in Excel format with key product details (brand, category, sizes, images, quantities). Our team will evaluate your offer and prepare the listing. You’ll receive a suggested strategy and can be live within 24–48 hours.

What are the payment and shipping terms?

You get paid upfront, directly by Unfrosen. Once the payment is processed, we arrange pickup from your warehouse — you don’t have to handle shipping, communication, or negotiations with buyers. Unfrosen is the single point of contact for any deal.

Do I need any system integration?

No integration is required. You can start with a simple spreadsheet. For more advanced and recurring sellers, we also support optional automated workflows.

How do I become a verified Unfrosen supplier?

After a short vetting process with our Supply Team to ensure product quality and business credentials, you’ll receive dedicated onboarding support to help list and sell your stock efficiently.

How are product prices decided?

You can set your own prices for each batch. We provide you with real-time data on market trends and buyer demand to help you price competitively. Our team is also available to advise. However, we will always recommend a specific sweet spot of pricing based on market data.

What types of products can I sell on Unfrosen?

You can list fashion, footwear, and accessories for men, women, and kids. We support categories like casualwear, sportswear, outerwear, shoes, bags, and seasonal collections — both core and off-season.

How quickly can I sell my stock?

Most offers receive the necessary buyer interest within 3–5 days. Speed of sale depends on pricing, seasonality, and how specific the inventory is. We also promote time-sensitive stock to generate faster interest.

Will Unfrosen help optimize my listings?

Yes. Our sales team will support you with pricing advice, title and image optimization, and strategic timing to increase visibility. We also suggest buyer groups, countries and types that match your inventory profile.

Will I get reports or analytics on sales performance?

Yes — you’ll receive detailed insights on buyer engagement, listing views, performance metrics, and sales feedback. This helps you refine future offers and improve sell-through rates. We will give you access in the seller’s dashboard where you can explore the results in real time.

Can I stay anonymous as a supplier?

Absolutely. We specialize in anonymous B2B liquidation. Your name, brand, and products are shown only to vetted buyers you approve — or hidden entirely if you prefer.

Do I need to provide product photos and descriptions?

Yes. The more complete your product data — images, brand, sizes, EANs, composition, packaging details — the faster and better your stock sells. Our team can help format and organize if needed.

Can I sell samples, returns, or damaged stock?

Yes. We support Grade A (new) and B (samples/returns) items as long as they are not damaged and with original tag on. You must clearly indicate the condition beforehand.

How fast can my offer go live?

As fast as 24 hours, depending on how complete your product data is. If your stock file includes all needed info and visuals, we can move immediately.

Will I have access to buyer contact details?

No — to ensure discretion and protect both parties, Unfrosen handles all communication.

Is there a minimum stock quantity I need to offer?

No hard minimum, but larger offers sell better. We recommend going live with at least 250 styles. We do accept smaller batches — especially if they include premium brands or in-demand categories.

How is VAT and invoicing handled?

All transactions are B2B and VAT-compliant. You invoice Unfrosen, not the end-buyer. We take care of downstream invoicing, taxes, and logistics with the customer.

Are there any contracts or long-term commitments?

No long-term contracts. You stay in control — list when you want, stop anytime. Each transaction is covered by a simple, transparent sales agreement.

Ready to Sell Your
Unsold Inventory?

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Sell Your Excess Fashion Inventory Discreetly, Profitably, Without Headaches